Hey Everyday Made Fresh readers! Today is Part Four of Our Five Part Series – How to Quit Your Job & Become a Full-time Blogger Series – Part Four: Media Kits and Pricing Guides To read more in the series check out:
If you’re serious about blogging and making money, you’re going to need a media kit.
What is a media kit?
A media kit is a document that outlines facts about your blog, statistics, and most times a small list of companies you’ve worked with.
Why does a blogger need a media kit?
If you reach out to companies that you want to work with, 99% of the time they are going to ask you for your media kit. If a company sees your blog and wants to work with you, they are likely going to write you, and ask you if you have one. You need one, trust me.
A media kit isn’t hard to create. I use Photoshop, because it’s what I know and use for all of my images and graphics here. However, you can use almost any software. (this is where i got media kit template)
Here is my media kit and I update it once a month. It takes a matter of minutes to update the numbers. I keep this uploaded on to my site, and use the link to send along with my pitches to companies, or if they contact me, it’s so much more professional to send a link to a PDF, as opposed to attaching it. Why a link? Hello, we are bloggers! We should know how to do these types of things. Kick off that email showing you know how to do something!
In your media kit you want to include a tiny piece about you/your blog and a personal photo. You do not want to write a lot about you or your blog. Companies and PR reps can read your about me section on your blog for all the details. So just a short and sweet paragraph is all you need.
You also want to include all of your site stats and social media numbers. Do not inflate any of these. You want to be upfront and honest, because companies want to work with bloggers of all sizes. You most likely won’t have much leverage when you’re smaller to ask for money. Depending on the numbers they may really want to send you only the product for the review. This is fine when you’re starting out, but for the sake of your worth, demand money later on. You are worth it! You may find it hard securing sponsored posts on your own (you’ll need blog networks, which I will discuss in Earning Money, part five of this series), but honest numbers goes a long way. Especially when a quick look on your social media channels will show your real numbers, and a quick look at various outlets will show what your actual pageview ranges are.
What is a pricing guide?
A pricing guide is a guide set-up telling what you can do for a company that you want to work with, or that wants to work with you, and it lists your prices for those aspects.
I do not send my pricing guide at the same times as my media kit. Why? It’s a personal preference. I actually like companies to pitch a price to me, before I start talking prices to them. Sometimes, we don’t think as highly of our work as companies may, and they may shock the socks off of you with their offer. If you would have sent them a pricing guide first, you may receive the amount you ask for, which may be lower than what they were going to offer.
Where do I get my prices?
This one is tricky, because everyone seems to have their own ideas for this. I’ve seen this same question ask in various Facebook groups, and depending on the group you ask, your answers are gonna get a range or prices. One thing that I’ve seen a lot of people say is to use Social BlueBook. It’s a free service to use, create an account, fill in all the links, and then it spits out some numbers for you, based on your pageviews, followers, etc. I tend to look at these prices, and then adjust accordingly, because to me, although some companies may pay you these prices, they seem a little inflated. But, it gives you somewhat of an idea. on how to price.
I only send my pricing guide, if someone actually asks me for prices. On my guide I have that the prices and packages are all negotiable.
My Pricing Guide Example
All prices/content are negotiable.
Social Media Promotion: $(price goes here)
Pinterest, Facebook, Twitter, and Instagram
- Photos, links, hashtags, etc. that you provide
- Photos, links, hashtags, etc. that I provide (this option is only available if there is free product involved)
Sponsored Package (recipe creation): $(price goes here)
- One recipe created using the product(s) that you provide (if I purchase the branded product(s), reimbursement may be required)
- Created recipe will be published in one post on Everyday Made Fresh, with at least 300 words.
- 3 to 5 images. High quality photographs taken by me.
- Brand logo
- Includes social media promotion package
Sponsored Package (non-recipe): $(price goes here)
- One written post published on Everyday Made Fresh, with at least 300 words
- 1 to 3 images. High quality photographs taken by me, or you can provide stock images.
- Brand logo
- Includes social media promotion package
Brand Ambassador: Negotiable
I would love to represent your brand, as brand ambassador! Let’s chat today!
If there is something that you are interested in, and you do not see here, please contact me. I am sure that we can work together to come up with something that works for Everyday Made Fresh and your company!
There you have it – Media Kits and Pricing Guides! Now go forth and create your media kit and pricing guide. Do you already have a media kit or pricing guide? Did you find this post helpful?