Part Two of Our Five Part Series – How to Quit Your Job & Become a Full-time Blogger Series – Part Two: Consistent Quality Content
Hey Everyday Made Fresh readers! Today we are continuing our five part series: How to Quit Your Job and Become a Full Time Blogger, and today we are tackling consistent quality content.
If you missed part one, you can check out How to Start Your Blog Today. It’s perfect for those that want to blog, but really have no clue where to start. I even talk to you about how to pick a name, and why I like taglines. If you don’t have a blog, start there first. Otherwise, join us and let’s get started with part two, Consistent Quality Content.
Content is King
If you’ve done any research on how to increase your pageviews, you’ve read that content is king. Yes, content is super important. Yet, there is a big difference between me chunking out recipes every day, which is content, and posting recipes with well thought out, and well written stories. This is quality content. I know you may be asking, but who cares about where the recipe idea came from? Or, who cares about what is going on in my life? To answer that question…people care, even if they don’t tell you in their comments.
I put out a survey at the end of last year to my subscribers, and 95% of the responses to the question regarding wanting just the recipe, or more information about the story or family behind the recipe, the latter was chosen. Those are the ones that are your readers. Those are who you are writing to every time you hit publish on a post. They want quality content.
Hey Joanna, I get that, but..but..the majority of my traffic comes from Pinterest, and they are only here for the recipe. Yea, I understand what you’re saying. Pinterest tops my rank in traffic too. Understand this though, if you don’t give them some insight on you or your recipe, why will they come back? Do you think they may go visit another blogger who shared the same recipe, but has two orange cats, because they too have two orange cats? Give your readers something to say, “hey me too!”, as they are reading your post. This will make them want to read your blog over someone else’s. This will also make them want to follow you on social media. These are the people that will share your recipes at office parties, and with their friends and family. Those readers are the ones who will remember you, the blogger with two orange cats. Or a mom of twins. Or guy who owns a motorcycle. Whatever it is, you want to make a connection with that person!
When I write a post, I usually have a well thought out idea of what to say. If I don’t, I let that one sit in the draft folder until something strikes. A lot of my recipes have a back story on why I made that particular recipe. Perhaps it was from my childhood, or reminded me of childhood. Sometimes a recipe is simply because I had a craving for something, looked for said food, altered the recipe, and made it. Other times, more often than not, I write about what’s going on currently in our lives when this recipe was made, or when I was getting ready to post it.
I want my recipes to have a story with them. I want there to be at least 350 words, and most of the time, more. I want to share several photos, at least 4, including the one at the bottom, that’s my “pin worthy” image, and a “hero” image at the top. The hero image draws the readers in! I usually have the same setup for each post as well using the hero image, a couple of paragraphs, an image, paragraphs(s), an image, my recipe, and then the pinterest image.
I’m not going to go too much into spelling and grammar, because I’m not an English major, and hated English in school. I have a best friend that can attest to that! I will tell you though to at least read and re-read your posts. If it’s sponsored, PLEASE have another set of eyes check it over!! I hate going to blogs and seeing misspelled words in work that they were paid to do. It makes you look bad.
Consistent Quality Content
Now that you know why quality content is important, not just the amount that you’re putting out there. So let’s talk consistency. You do not need to post seven days a week. You do not need to post 5 days a week. If you look at some of the bigger bloggers, they only post a few days a week. The reason is that this is the number in which they feel like they can write their posts full of that quality content.
However, no matter how many days you choose to post a week, consistency is important. Those readers that care about your cat, or that your daughter was sick last week…they are relying on you for consistency. If you haven’t written in over a couple of weeks, they may unfollow you. (Hello Instagram!) Why? Because we, as people like to see new things. But we also like to know when that new content is coming. You know it’s true. You know exactly when you’re favorite tv show is coming on weekly. You look forward to it. Those readers who are there for YOU, because of WHO YOU ARE, look forward to what you have to say. They are there for your recipes too (if you’re posting recipes), but they are there because they like YOU! These are important people! Remember what I said about them above?
There is no magic formula when it comes to consistency. I tried so hard to maintain 5 days a week in the beginning. I tried four days a week. Then I sort of found a magic number, three. I did drop to two during the summer because I wanted to do a test run to see how traffic varied. I am back to three. I chose M/W/F. But you can choose any day(s) of the week. Just keep it consistent! Depending on what you write about may be a factor on the days that you should post. Just test days out and figure out what works for you, just keep it consistent and full of quality content.
What are your thoughts on content? How often are you posting? Have you tried different days of the week?
Stay tuned for part three in our series How to Quit Your Job and Become a Full Time Blogger: Promote that Content.